For those in the trenches looking for work, the search is demoralising, regardless of its cause.
Canva Pros and ConsPros:
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"I wouldn’t be the first to point out that a lot of this is down to the influence of social media and the way in which it has given vent to the darkest parts of the human soul. Not just given vent to them, but actively amplified them and pushed them into our feeds. So yeah, this is not a niche subject."
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This competitive intelligence doesn't mean copying what others do well. It means understanding the bar you need to meet or exceed to compete for AI citations in your niche. If competing content provides basic overviews, offering in-depth analysis gives you an advantage. If competitors focus on theory, adding practical examples and case studies differentiates you. If everyone covers similar points, finding unique angles or addressing overlooked aspects of the topic creates competitive advantage.